It’s all a bit last minute, but Sheri Rubin, as part of her cross continent road trip, is coming to speak at this month’s IGDA Victoria meeting on Monday, October the 3rd! Sheri has been involved in the game industry for over 15 years and helped to create more than 30 games including the Golden Tee series and Sam and Max Season One. This will be Sheri’s first visit to our chapter, and she’ll be giving the talk outlined below, so spread the word and let’s get a good crowd out to give Sheri a warm welcome!
Monday, October 3rd
The Collard Room – Swans Hotel and Brewpub
506 Pandora Avenue, Victoria, BC
Doors open at 4:30pm
Your Developers Are Your Customers
Too often we focus on the end user, the player, as the basis of our focus on customer needs and wants. What we end up doing is creating an environment that doesn’t promote an experience that is good for all our customers, including the ones that matter most: the developers. This talk will explain the basics of a good customer experience, help managers identify who their “customers” are, and then give them the tools they need to improve their customer experience and bring consistency to their brands. Whether you are a developer, publisher, or service vendor you can quickly and easily take small steps that can impact your bottom line. Even team leads, seniors, and individual developers can implement changes that will over time increase their relationships with others and their ability to succeed.
Areas that this talk will cover include:
- Post-mortems: Why you’re probably doing them wrong (and you SHOULD be doing them!)
- Third-party relationships: The two things you MUST do to constantly improve your customer experience
- Your Staff: Learn why they are the key to making this all happen and what you can do to influence their happiness
- Branding: Why it’s important for even small developers and vendors (and individuals) to develop a brand and what it can do for you and your customer experience
Your customers are THE most important part of your business – this talk aims to show you how making them a priority can help multiple aspects of your business.