Marketing Tools for Indie Devs Recap

By August 19, 2015 No Comments

At our Main Event meetup at the beginning of July, Clive Gorman  told us all about awesome free (or very inexpensive) marketing tools indie devs can use to promote their games without spending a lot of money. Thanks Clive!

Without further ado, here are the tools.

hootsuite logo

  • Free!
  • Allows you to manage multiple social media accounts
  • Supports Twitter, Facebook, Google Plus, LinkedIn
  • Auto scheduler, Suggestions
  • Mobile app
  • No direct support for Instagram or Tumblr but there are apps for both
  • Basic analytics

screenshot of hootsuite dashboard



  • Free!
  • A lot like Hootsuite but nicer to look at
  • Connect to two social media platforms for free
  • Mobile app
  • Basic analytics
  • Support!




IF This Then That

  • Internet of things!
  • Automation of LIFX bulbs…
  • Buffer compatibility!
  • Automatically re-queue Tweets
  • Has a huge Recipe directory you can browse




unfollowers logo blue

  • Premium: $69 USD annually, free version with fewer features
  • Find followers of similar games
  • Simplified UI for bulk following
  • Follow/Follow back
  • Cheap acquisition

unfollowers screencap



  • Free!
  • App Store Review monitor (iOS)
  • Auto post top reviews to Twitter
  • No Android/Google Play support
  • Screenshot builder, sales monitor, and app websites too
  • Library of mobile development tips

launchkit revew monitor



  • Free!
  • Photoshop Lite
  • Free library of fonts and images
  • Upload your own artwork
  • Fast
  • Design tips blog and tutorials

Lion Screenshot

Thanks again to Clive for telling us about all of these tools. If you’re an indie dev on a budget, these are exactly what you need to help you get the word out!